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Einstein bagels.. man that brought back memories. Are they still around? EDIT: It's a good article if you take the time to read it. Don't knock the guy just for
by eob 17y ago
Einstein bagels.. man that brought back memories. Are they still around? EDIT: It's a good article if you take the time to read it. Don't knock the guy just for being good at marketing.
- edw519 17y agoThe content is not bad. Basically, he says to focus on the most important thing and provides antecdotes on how he accomplishes this. This is a recurring theme here at hn: http://paulgraham.com/procrastination.html http://paulgraham.com/procrastination.html http://paulgraham.com/hamming.html http://paulgraham.com/hamming.html I'm not knocking the guy, but I would not agree that this is good marketing. Am I the only one who is becoming immune to sensational titles and tactics? Here's an idea: Just call your work what it is, promote it well, and let it stand on its own merit. But, "The Einstein Principal"? Please.
- ankeshk 17y agoSensationalist? Yes. But who would remember the Newport Principle? Using an Einstein story makes the whole idea more memorable. Borrowing star power is a tool. Like any tool - it can be used for good or bad. In this case, I think its a good use.
- yan 17y agoEinstein's way of marketing. Before Seth Godin, was.. Einstein.