8 ms·
Ask HN: What are the quick sales ideas for an eCommerce store in 2 weeks?
I have just started working for an eCommerce startup and they want to get quick sales for 2 weeks. They have OK budget, so I want to know what are the options?
I have suggested two.
1) Facebook Advertising.
2) BuySellAds Banner ads on relevant websites.
Can you help me out?
- patio11 12y agoDo they have an email list? If so, then emailing existing customers with a time-bounded promotion is the single easiest way to juice sales numbers. If not, remember to tell them "If we start building an email list now, you will not need me to pull a rabbit out of the hat in Q4 2015." Otherwise: where are your prospective customers presently in their purchasing cycle? The channel you use depends on where they are. Also, smack your employers and tell them that there is latency involved in doing e.g. creative development and negotiating private placements (which are, n.b., one thing you really want to be doing), and that two weeks before the planned sale is way the heck too late to use many appropriate techniques. There is a reason why traditional retailers start going into war footing for Christmas in early summer.
- cpach 12y agoSounds like great advice. But what do you mean with ”private placements” in this case?
- patio11 12y ago"Hey owner of SomeSite. I love your website. In particular $PROVE_YOU_ARE_HUMAN_HERE. We at $COMPANY sell $FOO and are interested in getting in front of your audience. We'd like to place an ad on your site, and will pay monthly for this. I am envisioning something similar to the attached mockup. [What would you charge for this, on a monthly basis? / Would you be willing to do this ad placement for $X00 a month?]"
- cpach 12y agoAh, I see. Great e-mail template!
- companyhen 12y agoWhat niche is the store in? Holiday/seasonal store?
- shahocean 12y agoIt's DIY designer leather handbags and clutches store!
- MalcolmDiggs 12y agoMy top 5 are: 1. Advertise on Google (adwords) 2. Advertise on Bing (which is the same thing as advertising on Yahoo at this point) 3. Advertise on Facebook 4. Advertise on Twitter 5. Open an affiliate program (CJ, Shareasale, etc) While that's happening: Run split tests and optimize every part of your conversion funnel. Up those conversion rates, lower those bounce rates and abandoned shopping cart rates. Every little bit helps.