Well, you can't have it both ways. If you (in the general sense, not you specifically) do a project for your own reasons, great. The problem is when you try to

Well, you can't have it both ways. If you (in the general sense, not you specifically) do a project for your own reasons, great. The problem is when you try to make an ROI case that only represents one side of the equation. If you don't want people to poke holes in your ROI argument, then avoid framing your projects in a way that creates opportunities for that discussion.