I had the same thought: that part of their goal is to get a cheap location that can attract Hyde Park and Woodlawn folks ("Hi, Mr. President!") who'd otherwise

I had the same thought: that part of their goal is to get a cheap location that can attract Hyde Park and Woodlawn folks ("Hi, Mr. President!") who'd otherwise go all the way to the north side or the suburbs. But I very much hope that they can serve the immediate neighborhood well, too. Englewood deserves it. Edit: Someone else commented that there's also a Whole Foods slated to open right in Hyde Park. So this may not be their strategy in Englewood after all (though the Hyde Park location has evidently had some significant delays, and isn't set to open until 2016 at this point).