It is unclear to me how those ads will help Firefox. Some people will be disgruntled by this move and stop using Firefox.(Ironically, those will be the people w

It is unclear to me how those ads will help Firefox. Some people will be disgruntled by this move and stop using Firefox.(Ironically, those will be the people who are most likely to donate money) Those that keep using Firefox probably have the intention to visit an address when they open up a new tab. Why would they stop for a while before typing in the address to look at those ads?