Broadcasting over the air is subject to radio spectrum licenses/auctions, which is the hardest part for a new "startup" entrant. Wireless is also very expensiv

Broadcasting over the air is subject to radio spectrum licenses/auctions, which is the hardest part for a new "startup" entrant. Wireless is also very expensive per GB compared to cable internet, and doesn't provide too many economies of scale when deploying in urban areas, which have the most customers and are the most profitable for wired technologies (good luck competing in these areas...). ISPs are one of those industries that aren't going to be fixed by startups, you need government willpower and action.