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Duracell is a smart company and has been for a long time. Batteries are a largely disposable thing and so the customer LTV is pretty awesome. Rechargable batter
by programminggeek 12y ago
Duracell is a smart company and has been for a long time. Batteries are a largely disposable thing and so the customer LTV is pretty awesome. Rechargable batteries haven't really hurt the business signficantly and the need for electronics keeps going up.
Even more, the R&D side of a battery company could be incredibly lucrative with all the electric vehicles, portable electronic devices, and so on.
Buying a battery company in this day and age is a smart investment in tech, even for a non tech investor like Buffet. After all, every electronic device needs power right?
- analog31 12y ago>>> Even more, the R&D side of a battery company could be incredibly lucrative with all the electric vehicles, portable electronic devices, and so on. The manufacturing technology too. There's a reasonable chance that batteries of the future will still require handling and dispensing of chemicals, making and sealing the cells, etc.