Twitter has what can be described as the organizational version of ADHD. They've had several changes of leadership and have had leaders who were primarily focus

Twitter has what can be described as the organizational version of ADHD. They've had several changes of leadership and have had leaders who were primarily focused on other companies while guiding twitter. Jack Dorsey is an impressive person but do you think he could really give his full attention to Twitter while running Square? The churn at the top is the best explanation I can find for some of the policy reversals we've seen (3rd party clients in, out, in again maybe sort of) and the somewhat random approach to business strategy. Twitter's core audience is a very desirable demographic but not one that's really going to react to in-stream adds at all positively. But twitter doesn't do some of the clever things it could with the firehose; and certainly doesn't use it to create secondary products that would be useful enough that businesses would pay for them.