It hits all of the right buttons: - International phone numbers prominently displayed - Security certificate at the bottom - Success Stories with names - So

It hits all of the right buttons: - International phone numbers prominently displayed - Security certificate at the bottom - Success Stories with names - Social buttons with thousands of "likes" - People photos prominently displayed and, while screenshots do not show them, there were addresses for offices in several countries It was an extremely well-designed scam, it hits all of the points other articles on HN mention to gain trust for startups :)