My previous company came to reddit with an ad buy with a floor of ~5k/mo and a budgetary ceiling nearing $10k/mo if we saw better then expected numbers. The st

My previous company came to reddit with an ad buy with a floor of ~5k/mo and a budgetary ceiling nearing $10k/mo if we saw better then expected numbers. The strategy was to target city specific sub-reddits with contextual ads. I went ahead and utilized PRAW and US Census data and brought that together with our internal data to target the top 300 cities for us. After doing all the legwork and presenting the reddit advertising execs with resources I put together we were told they couldn't scale to that level, and to instead look at targeting 3/4 cities with the same ad. This is probably the biggest road block I see for reddit trying to monetize at a level that Conde Nast was thinking when they "acquired" the company.