Re: reading comprehension, being "made good" was specifically in reference to the distribution of Fire vs e-reader impressions -- which was in fact made good by

Re: reading comprehension, being "made good" was specifically in reference to the distribution of Fire vs e-reader impressions -- which was in fact made good by subsequently restricting the campaign to Fire (see BI story). That's 100% consistent with Amazon's SVP statement on the matter. There is absolutely nothing in there that states that by "made whole" Discover meant the campaign should solely target 1-click conversions. That is pure speculation and runs counter to all the email evidence.