They gave additional $10 gift cards on each purchase. So not only was this not based on conversion, it wasn't even based on uniques. Even if Discover okay'd t

They gave additional $10 gift cards on each purchase. So not only was this not based on conversion, it wasn't even based on uniques. Even if Discover okay'd the design of the ad campaign it seems pretty clear that everybody dropped the ball on ensuring it reached it's intended targets.