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Well it's not only solely based upon his letter, it's solely based upon his editorialization. The email evidence we have shows that Discover was aware of how th
by abalone 12y ago
Well it's not only solely based upon his letter, it's solely based upon his editorialization. The email evidence we have shows that Discover was aware of how the promotion was set up. Kivin is relying on an appeal to logic to support this notion that there's no purpose outside of 1-click conversions, but if you think about it, there are other benefits. Plenty of cards run promotions and rewards that apply to current customers, even though the aim is ultimately to bring more people over. And that's exactly how it looks this one was set up.
- iaw 12y agoThey gave additional $10 gift cards on each purchase. So not only was this not based on conversion, it wasn't even based on uniques. Even if Discover okay'd the design of the ad campaign it seems pretty clear that everybody dropped the ball on ensuring it reached it's intended targets.
- FireBeyond 12y agoNot 'solely'. I think it's fairly unambiguous even from Kivin's superiors that they knew that the effect of the promotion was unexpected and unintended, and that there were "numerous concerns" from (as far as I could see) Amazon Marketing, Accounting, and Business Development about "what the hell happened, how did this go live with no or near no oversight from these business units - we need to tell the customer /what went wrong/" - their emphasis.
- robryan 12y agoIf that was the case though, that it was completely upfront, I don't see why discussing this with Discover would be such a big issue. I seems at very least Amazon were scared that Discover could insist that it has been implemented wrong if all the facts were laid out on the table.