One test of having an ethical business is, "Would my customers still use my services if they were fully informed?" Cash4Gold does not meet this test. If everyon

One test of having an ethical business is, "Would my customers still use my services if they were fully informed?" Cash4Gold does not meet this test. If everyone knew what we all know, no one would use Cash4Gold. They prey on people's ignorance in a way that your grocer, your electrician, your website authors don't. If you found out your mechanic was quoting you twice as many shop-hours as is standard for the industry, which is basically exactly what Cash4Gold does, you would think he's scamming you. You wouldn't say, "Well, people should know that there are other mechanics out there that charge less." A mechanic has expertise in a particular field, just as the operators of Cash4gold have expertise in the gold sector. Are people stupid? Yes. Does that absolve you of guilt when you aren't giving them a fair deal? No.