That technique is called a pull-quote[0] and is largely a relic from print publishing. It can still work well on occasion, but the example you cite is particula

That technique is called a pull-quote[0] and is largely a relic from print publishing. It can still work well on occasion, but the example you cite is particularly bad because it's too long and interrupts the content rather than being floated to the side, allowing the content to flow around it. [0] http://en.wikipedia.org/wiki/Pull_quote http://en.wikipedia.org/wiki/Pull_quote