Honestly, I think Taylor Swift was really smart to pull her music from Spotify. She made her music basically a "must-have" for a lot of people, and she forced

Honestly, I think Taylor Swift was really smart to pull her music from Spotify. She made her music basically a "must-have" for a lot of people, and she forced them to pay the full price for the album. She's going to make a lot more money from this than she would from Spotify payments. Good for her; I think she earned it. I think this might be the way that more artists start to go: use Spotify while you're gaining an audience, so people can find you and listen to your stuff at no extra cost to them. Then, when (and if) you've become "indispensable", pull your catalog (or at least new release) and sell it separately. I think Spotify should embrace this model by having a "paid catalog" for your music library, so you don't have to leave the Spotify app to play music from the artists who chose to go the "paid album" route. As it is, I would have to open the Amazon Music app to play Taylor's album, which is an unnecessary bit of extra friction. I'm happy to pay for good music occasionally, even on top of the $10/month I already give Spotify.