>What can they do about it? Do they have the time to do it? How can they do it without hurting themselves? Get the top people in a field to collectively decide

>What can they do about it? Do they have the time to do it? How can they do it without hurting themselves? Get the top people in a field to collectively decide to create/back a new journal. Because they are the top, what they publish in will "automatically" become prestigious, assuming the journal is selective. Once the journal is well established, the up and coming will start publishing there too.