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Build a Product That Only a Few People Want – But Want Desperately
- tormeh 12y agoIt's a good strategy, but I would rephrase it to "Build a Product That Only a Few RICH People Want--But Want Desperately"
- mod 12y agoHow can Starbucks be an example of this? Should they have launched in 20 cities to start, instead of just Seattle? That's just not how brick & mortar works, of course.
- CyberDildonics 12y agoNot every company fits into the advice of this article. Starbucks is the exception and not the rule.