that was an interesting article, though i dont understand the grave tone. Most likely, the grave tone is intended to be ironic. The article adopts the perennia

that was an interesting article, though i dont understand the grave tone. Most likely, the grave tone is intended to be ironic. The article adopts the perennial complaint that "the new generation is the worst generation." But Adbusters has a hipster readership, and magazine targeting their fan base is ironic. Hipsters thrive on irony. The article even describes a woman who fits every hipster cliché, including being critical other hipsters and refusing to self-identify as a hipster, and the magazine/article does exactly the same. Oh, the irony. Finally, a Google image search of the author reveals a young mustachioed man who is, to judge a book by its cover, himself a hipster.