A trick I learnt from infomercial makers: Look for 2 out of 3: * Star * Story * Solution 3 out of 3 is best. But 2 out of 3 also makes a good recipe for ad

A trick I learnt from infomercial makers: Look for 2 out of 3: * Star * Story * Solution 3 out of 3 is best. But 2 out of 3 also makes a good recipe for added fame.