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"Instead, given your skills, time and money investment and other constraints, you must choose the hardest possible business." I'm not so sure about this golden
by awolf 17y ago
"Instead, given your skills, time and money investment and other constraints, you must choose the hardest possible business."
I'm not so sure about this golden rule. A lot of overly complicated ideas that consumers will never grasp seem to fit what you're describing.
I'd argue it's the easy to grasp ideas that are the ones that go viral and become successful. DropBox comes to mind. Posterous and Mint are also pretty straight forward. I don't know that these businesses were "hardest" thier founders could have chosen.
- rokhayakebe 17y agoSee the idea can be simple (not overcomplicated), but the harder the implementation the better it is. Dropbox, Mint and Posterous are rather simple ideas, but I can guarantee those guys sat around for hours trying to figure how to implement what appears to be so simple to many.
- pgbovine 17y agoi didn't RTFA, but perhaps what that quote is trying to say is that you should choose something that's VERY hard to implement properly but easy for consumers to use. simple interface is key, but if the implementation is also super straightforward, then there will be tons of competitors or opportunities for scooping. ideally, it would be something that you have special skills in implementing but other founders might not. one example is start-ups spun out of university research projects (e.g., VMWare, biotech start-ups).