What does "truly special service" even mean for an Uber ride? Breaking traffic laws for you? Being especially friendly? Owning a very expensive car? There are

What does "truly special service" even mean for an Uber ride? Breaking traffic laws for you? Being especially friendly? Owning a very expensive car? There are a lot of ways in which a ride can be unsatisfactory (smelly, creepy, crappy car, poor driving, loud music, etc.) but not that many in which it can be exceptional. Unless they show up in a Tesla Roadster or something.