I understand why the piece has the title that it does - Messenger is considered - both internally and externally - as a critical piece of Facebook's roadmap. Bu

I understand why the piece has the title that it does - Messenger is considered - both internally and externally - as a critical piece of Facebook's roadmap. But man is it hyperbolic to imply that a company with the ads engine of Facebook's future is entirely dependent on an unfinished messaging product.