3 ms·

Do you have any hard data on CPC vs CPM market share?

• joshwa 19y ago
  I don't remember exactly where I read this, but here area a few good ad blogs to read: http://mikeonads.com http://mikeonads.com http://ecpm.typepad.com http://ecpm.typepad.com http://clickz.com/experts http://clickz.com/experts http://andrewchen.typepad.com http://andrewchen.typepad.com
  • andrew_null 19y ago
    actually direct response and branding are about 50/50 these days online because search has been kicking so much ass. You cab find these numbers on the iab.net site
    • joshwa 19y ago
      Yeah, I should have indicated that I was excluding search from this. The original article was more about "display" / contextual ads, be they text or images, on content/community sites.