I suspect I don't notice this as much because I'm rarely googling highly ranked keywords - usually if I have to google something, it's specific and more educati

I suspect I don't notice this as much because I'm rarely googling highly ranked keywords - usually if I have to google something, it's specific and more educational or a news items. I can see how some of the contextual interface stuff would be annoying, but some of it I actually like. For example, when googling for a sports team name, if they are playing a game at that particular time, the first thing you'll see is the game score.