I really like this idea for a few reasons, though I would begin by trying to pass it at state levels. First, it is simple to implement. Aside from the special

I really like this idea for a few reasons, though I would begin by trying to pass it at state levels. First, it is simple to implement. Aside from the special election in the case of NOTA getting a plurality, it requires no change to the existing voting system except for the addition of a NOTA option for each position being voted on in an election. Second, it is very easy to understand. IRV, Approval, other schemes are not that difficult to pick up once you've seen an example, but just about everyone already has experience with None Of The Above selections, and often on ballot-like forms, no less. Third, it encourages [the segment of non-voters who abstain from voting due to feeling that there is a lack of viable candidates] to make their positions known, resulting in a better understanding of the wishes of the public. Fourth, due to the other reasons listed above, it is very hard to argue against. What good reasons are there to NOT have this? The only place I can see a strong argument taking hold against the adoption of this measure is that a special election is required if NOTA wins, and that's a non-trivial change to the system. In order to see this get widely implemented, I would explore the idea of starting out with NOTA being non-binding. I do not know if this is a good idea. If it starts out "toothless" (in the sense that whichever candidate gets the most votes still gets in even if the candidate is outranked by NOTA), will the realization of the public that the plurality does not approve of any candidate provide enough pressure to update it to something more powerful once it's established? Does the risk of that not being the case outweigh the benefits we get from seeing just how little approval there is for the candidates selected for us before the voting starts? We know that public pressure is one of the best tools that citizens have to rein in their governments. I believe that starting with a narrow wedge--implementing a non-binding NOTA option at state levels--makes it more likely to be adopted in a larger number of states than otherwise. Seeing in hard, official numbers how disappointed the public is with the choices they are continually offered should be enough to enable further action. Of course if there is a strong enough public will for it, the binding law is better to have from the start. It just seems to me that there won't be enough support for something like this until there's more widespread awareness of how abysmal the current situation is.