I heard him say he's adding this, not transitioning to it. Why not do both? Then you've still got revenue coming in from landlords listing direct, and people

I heard him say he's adding this, not transitioning to it. Why not do both? Then you've still got revenue coming in from landlords listing direct, and people who want to search for-fee listings can see those as well. As long as they're transparent and respectful about it, there's no downside.