I don't think you are aware of the current situation. There is no competition among broadband ISPs. Each player has carved out its own exclusivity zone free o

I don't think you are aware of the current situation. There is no competition among broadband ISPs. Each player has carved out its own exclusivity zone free of any competition. This is partly out of necessity of not having overlapping/redundant physical infrastructures, and partly the result of these companies buying out local and state officials. Common carrier regulations were established (as far back as ancient Rome) to counter this kind of situation. It basically states that because such monopolies are unavoidable, in order for the company to enjoy such privileged status it must be regulated as a public utility and impartial market player; and most importantly a common carrier cannot use its monopoly position to corner the market downstream (such as shutting out NetFlix in favor of Comcast's own streaming service). Essentially, we cannot create more competition at the broadband utility level but we can prevent monopoly power from begetting more monopoly power. Common carrier is regulation purposed towards facilitating a free market.