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Why emphatize on the download button that it is a "free download"? Maybe they'll add a payed option in the future?
by towelguy 12y ago
Why emphatize on the download button that it is a "free download"? Maybe they'll add a payed option in the future?
- blowski 12y agoI think you're probably reading too much into the 'free' bit - it says the same on the download for the normal Firefox. If anything, it's a play on it being "free as in freedom".
- sp332 12y agoYou get more clicks if you reassure people that it's free. Edit: I'm serious, here's an example https://vwo.com/blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/ https://vwo.com/blog/ab-test-case-study-how-two-magical-word...
- nnethercote 12y agoUser feedback in the past has shown that a surprising number of people assume/fear they'll have to pay for it if you don't clearly say that it's free.