Young bull, old bull. Credit card associations don't overtly lean on anyone much, and neither need Apple do so now that it's working with them. As Apple Pay gai

Young bull, old bull. Credit card associations don't overtly lean on anyone much, and neither need Apple do so now that it's working with them. As Apple Pay gains traction, the same effect will come into play on its behalf that keeps merchants paying fees to take plastic -- people used to using Apple Pay will take their business to merchants which allow them to do so, and merchants who don't will come to understand that half a loaf is better than none.