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I think I heard him say they are transitioning into lead-gen for brokers? Isn't that kind of anathema to the no-fee idea? I suppose you could try to do lead-gen
by stanleydrew 17y ago
I think I heard him say they are transitioning into lead-gen for brokers? Isn't that kind of anathema to the no-fee idea? I suppose you could try to do lead-gen only for so-called "no-fee brokers," but that seems hard to enforce. This seems like a complete shift away from their original philosophy.
- nobody_nowhere 17y agoI heard him say he's adding this, not transitioning to it. Why not do both? Then you've still got revenue coming in from landlords listing direct, and people who want to search for-fee listings can see those as well. As long as they're transparent and respectful about it, there's no downside.
- hussong 17y agoLead-gen makes a lot of sense as a secondary revenue stream. If you can't make the transaction, you can still sell a qualified lead. Once you hit big volume, this becomes a significant source of income.