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Apple's never had any problem hiding behind rules and standards they write for their own walled gardens. Why start complaining now? Better to take action. Jus
by hownottowrite 12y ago
Apple's never had any problem hiding behind rules and standards they write for their own walled gardens. Why start complaining now?
Better to take action. Just pull their products from retailers who won't roll over. It's what Bezos would do. They could also subsidize purchases made at flagship Apple Pay partners. They have the cash for it. $1B in subsidies to happy retailers would have a punishing effect on those who decided not to play. With the thin margins in retail, that would like translate to quarterly results questions like "why aren't you taking the free money from Apple?" Or "How has turning down Apple Pay hurt your business? Company X reports a healthy jump of Y."
- aaronem 12y agoYoung bull, old bull. Credit card associations don't overtly lean on anyone much, and neither need Apple do so now that it's working with them. As Apple Pay gains traction, the same effect will come into play on its behalf that keeps merchants paying fees to take plastic -- people used to using Apple Pay will take their business to merchants which allow them to do so, and merchants who don't will come to understand that half a loaf is better than none.