If the fastest way to go from point A to point B is via lyft or sidecar, only providing uber as an option might not return the most optimal(and hence useful) re

If the fastest way to go from point A to point B is via lyft or sidecar, only providing uber as an option might not return the most optimal(and hence useful) result. Just like for some stocks, google web ranking returns Yahoo Finance as the first result(since that is what the ranking algorithms come up with), for maps as well they should determine the most optimal way for a user to go from one point to another - regardless of whether that service is owned by Google or a rival.