I highly doubt that's in the cards for Box. Their entire business model is around selling security and enterprise features. In that sense, I do agree that the

I highly doubt that's in the cards for Box. Their entire business model is around selling security and enterprise features. In that sense, I do agree that the future is probably that storage is totally free (at least for consumerized apps—S3 will never be free). Companies can make their profits on value-added services like security (Box) or editing tools (Microsoft).