Another startup. And another, until it worked. Here's a question that is less frequently asked: to founders whose startups met with moderate success wherein it

Another startup. And another, until it worked. Here's a question that is less frequently asked: to founders whose startups met with moderate success wherein it turned into a lifestyle business that could be sustained indefinitely, but never appeared to be reaching the life-changing initial vision, what did you do? We focus a lot on success and failure as binary concepts, but I think there are a ton of businesses that meet with some success, but fall well short of the initial goal.