> Very popular without a big marketing campaign. [...] That would be my definition of viral (or the way I perceive that word being commonly used today). Really

> Very popular without a big marketing campaign. [...] That would be my definition of viral (or the way I perceive that word being commonly used today). Really? From my perception of how the word is commonly used, anything whose popularity is being driven by a marketing campaign is about as unviral as it gets.