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It would be quite the glowing recommendation for a young, growing company to list Apple as one of their clients. It's not difficult to understand why a company
by beloch 12y ago
It would be quite the glowing recommendation for a young, growing company to list Apple as one of their clients. It's not difficult to understand why a company like GT might underbid much bigger rivals on a competitive contract just for the impact it would have on their future business. It is therefore very possible that Apple acted in good faith but GT was simply unable to honor the contract they agreed to. It's not dissimilar to young engineers, IT professionals, etc. who are willing to work for Cupertino at wages well below industry standard just to pad their resumes. Such people often burn out very quickly.
GT's bankruptcy may cause problems in Apple's supply chain that wind up costing Apple a pretty penny. Likewise staff who burn out just as they're trained up to a productive level suck resources out of Apple as well. Apple would do well to carefully examine bids and make sure their suppliers can comfortably do what they promis to do, just as they should avoid taking advantage of new employees willing to work long hours at low wages. Reaping the benefits of fame at the expense of the star-struck sounds great at first, but doing so can cost substantially more in the long run.