I disagree, if I'm looking to get started with your product then having standard language means I can easily get started. On the other hand, if I don't know wha

I disagree, if I'm looking to get started with your product then having standard language means I can easily get started. On the other hand, if I don't know what your product does from the rest of the site then I won't even care enough to try to find you renamed it to in your misguided attempts at being unique.