From the article: "you should be trying to save your customer money, which is the same as making money for them" I don't see how what you're doing isn't the sa

From the article: "you should be trying to save your customer money, which is the same as making money for them" I don't see how what you're doing isn't the same as making customers money. You save them money, all else equal they make more profit, that's what matters. Plus the fact your customers choose to stay with you suggests they feel they're getting positive value and not being taken for a ride. If saving money isn't materially the same as making money, and maximising revenue is seen as the only way to create value, that sounds ridiculously 1 dimensional and like terrible business to me.