The reason why you often hear about these kinds of stories is because you are actually being advertised to. The business is in selling advice or tools, and not

The reason why you often hear about these kinds of stories is because you are actually being advertised to. The business is in selling advice or tools, and not the actual thing being described. The success stories used to sell it to you can be entirely true, just not _indefinitely_ true. One moment it can be a boom, the next moment, a ghost town. So if you take on this type of business, it's best to think of it as a way to learn some things and hopefully make a good income for a few months or years, but only as a stepping stone to the next thing in your career; it's not an endpoint. Products differentiate you. They make the business more "real" and sustainable. You get to develop actual relationships with customers. And they're a lot more scary to think about because you're doing more of the pioneering.