This sounds like an obvious vertical integration move. When you own a rocket company, the best thing for your company is a big market for launching satellites.

This sounds like an obvious vertical integration move. When you own a rocket company, the best thing for your company is a big market for launching satellites. When you own a satellite company, you want to get sweetheart deals on launches. Musk isn't spreading himself too thin; this is what is called Business Development. Despite having Musk's name on it for clickbait, the article seemed to me to be more about Wyler and WorldVu. The article calls it a "venture" and says they are "working with" each other, but I don't see any details about whether this is a joint venture, a new company, a deal between SpaceX and WorldVu, or what. I don't know whether to qualify this article as PR or industry gossip.