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I bought this book, started to read it, then returned it because it was so bad. It reads like an advertisement and it seems to be aimed at old ladies who occas
by xexers 12y ago
I bought this book, started to read it, then returned it because it was so bad. It reads like an advertisement and it seems to be aimed at old ladies who occasionally use "the googles". People in the industry will find it to be a lot of information that you already know.
If you want to read about the war between Google & Microsoft, I'd suggest this one:
http://www.amazon.ca/Digital-Wars-Google-Microsoft-Internet/dp/0749464135 http://www.amazon.ca/Digital-Wars-Google-Microsoft-Internet/...
- syntern 12y agoI think the target audience is not the people who are in the industry, rather the ones that are still in the 20th century. I know several oldtimer business owner who just don't get how you could even possibly think of something like agile, non-planned work hours or similar stuff.
- omouse 12y agoHonestly to me, this book is great because there are so many fucking clueless managers and executives out there and they make work miserable. Thinking 10X bigger is something that rarely happens in a typical company. The recruitment process is shit as well, we have at our company an inexperienced inhouse recruiter and tech interviewers who are basically looking for bare minimum skills, fresh out of university people who can't find jobs elsewhere. Pumping out projects as fast as possible with inexperienced people is great for short-term profit but horrible for any longevity. This book would turn around and give them evidence and proof that the new world is smart people who want to work on hard problems.