Advertisers are paying on the expectation of return. And that expectation is based entirely on contingency. They have no claim at all on the public's co-operati

Advertisers are paying on the expectation of return. And that expectation is based entirely on contingency. They have no claim at all on the public's co-operation. Have they paid the public to watch the ads? No. They merely expect that they will. But of course those contingencies can change, such as with use of ad-blockers. Anyone who uses ad-blockers is perfectly free to do so. And the advertisers have no 'right' whatsoever to complain. For a commercial organisation to feel affronted that its customers don't do what it wants is, at the very least, complacency. If a community wants to agree to fund something, let it do so clearly.