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Twitter has already built the most important audience on the internet - the news media and news makers. The only missing link is a strategy that caters to this
by rrggrr 12y ago
Twitter has already built the most important audience on the internet - the news media and news makers. The only missing link is a strategy that caters to this audience with active sourcing of news worthy content and additional mediums for short burst one-to-many real-time broadcasting. Tools that let media and news makers exploit the stream are monetizable. Ad carry-through is entirely unexplored ad revenue awaiting Twitter. Mesh networking solutions are monetizable as are private and encrypted sub-networks. Twitter's chief problem is a lack of identity. It will never be Reddit, Facebook or Instagram - mercifully.
- film42 12y agoThere's a company working on this: https://grasswire.com/ https://grasswire.com/. Their goal is to democratize the news by adding things like fact checks to tweets. I know the guys running it and I've seen previews for their next release. It's gonna be killer!
- prawn 12y agoI agree. Their best route is to position increasingly as a tool for media and those reacting to it or sharing it. Instagram and Facebook have them beaten for personal updates. But tweets are still being shared on TV broadcasts, and Twitter handles are accompanying TV and newspaper profiles. I wonder if they've considered making available something beyond 140 characters to media partners. Like nested tweets, or chained tweets, or interactive tweets, or better galleries or listicles. Or tried revenue sharing as a trial with particular partners?