Pretty much every ad aired this year for the Surface Pro 3 compares it directly to a MacBook Air, not to an iPad. (Literally--the MacBook is on camera alongside

Pretty much every ad aired this year for the Surface Pro 3 compares it directly to a MacBook Air, not to an iPad. (Literally--the MacBook is on camera alongside the Surface Pro in many of these ads.) To the extent that you perceive the Surface advertised as iPad++, you're probably thinking more of the original Surface ads one to two years ago (which focused on the regular Surface, which did in fact ship with a free copy of Office).