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"Half the money I spend on advertising is wasted; the trouble is I don't know which half." http://en.wikipedia.org/wiki/John_Wanamaker http://en.wikipedia.org/
by etchalon 12y ago
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
http://en.wikipedia.org/wiki/John_Wanamaker http://en.wikipedia.org/wiki/John_Wanamaker
- solistice 12y agoWhilst that quote is about targeting and not fraud, it fits rather nicely. It's actually attributed to a number of people.