There are a few important concepts here which can help UI designers create better UX. It's always good to be able to back good design up with proven science.

There are a few important concepts here which can help UI designers create better UX. It's always good to be able to back good design up with proven science. Eg I always tell people that animations are more than just eye candy, they attract the brains attention and elevate the element's importance in the UI. Now I can append "prevents change blindness" to that argument. Facial recognition is also an interesting one that we tend to amuse ourselves with: https://twitter.com/faceinthings https://twitter.com/faceinthings