Personally it bodes poorly for the future of consumer products, if such a marketing achievement can be labeled a success when a small amount of critical thinkin

Personally it bodes poorly for the future of consumer products, if such a marketing achievement can be labeled a success when a small amount of critical thinking would deflate the premise of the purchase. They're not headphones, they're status symbols. That's plenty of reason to knock it. I'd like to see actual innovation in the sense of what Dolby is doing. They're successful too, and I'm not knocking them. Would I go to the Dolby classes on innovation? Sure. Iovine? No. If you think 'disruption' in the arts is going to happen by way of long-time industry insiders, then I don't know what to tell you...other than you're wrong I guess.