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Ignorance towards 14 year old girls's interests is still ignorance. Like it or not, the next generation will take leadership while our generation ages. It is
by billions 12y ago
Ignorance towards 14 year old girls's interests is still ignorance. Like it or not, the next generation will take leadership while our generation ages. It is their values and tastes that constitute our future.
If a company is considering entering the wearables market, fashion and brand need to be intimately integrated with design alongside technology. The reason the headphone industry was stuck in the 1980's was because they ignored exactly this part. Nobody wants to wear the same shirts on their chests- why should they wear the same headphones on their HEADS? Now Beats has created a new market. With new markets come innovation. It is only a matter of time until top sound comes out of fashionable headphones. Maybe there will even be a paradigm shift in sound quality technology as a byproduct of the fresh infusion of capital. I listen on Kipsch.
- 6stringmerc 12y agoThe headphone industry most definitely was not "stuck in the 1980s" unless you only shopped at Best Buy for the past 15 years. Musician's Friend runs specials on AKG headphones that are superior to Beats and for - get this - about $40. Conflating "innovation" with savvy marketing doesn't benefit anybody - especially the tech-minded readership of HN. Marketing is an element. With Beats, marketing IS the product, and if that sits well with you, fine.