> people will just stop caring until they can quantize a real world impact By which time it'll be way too late. When all of your data is in all databases (rat

> people will just stop caring until they can quantize a real world impact By which time it'll be way too late. When all of your data is in all databases (rather than most of your data in some, as is now) and a Google search could result in some marketer cold-calling your landline about what you just searched, well... that'll be when people realize the outcome of the game they lost years ago.